Today’s post is two of the very first prototypes for the logo and banner image for the top of the blog. These 2 images were created at a very early stage and I may have not even confirmed the project’s name at the time that I worked on these.
When I thought of the name for my daily design challenge I wanted to be creative about naming it. I wanted to name it something that made sense but in order for it to make complete sense one might have to think a little or possibly even do some light research. In fact when I thought of using the term “circadian” as a substitute for term “daily” I, myself, researched the term a little to be sure I understood the full meaning of the term. As you can see from the definition located in the upper right column of the home page, the term serves my intentions quite well. And when I saw the bit about the term originating in the 1950’s I was sold.
In recent years I have been very attracted to the design of the mid 20th century. That period between 1945 and 1965. just about anything from that period I find attractive. Certainly, I am an automobile fan and the late 1950’s are referred to as the golden age of automobiles. But, I find even the design of typography, color palettes, advertisements, book covers, appliances and houses from that era attractive. I stop and take notice of anything I see from that time period but I rarely have the opportunity to experiment with the inspiration it provides me in my daily work.
So back to the logo design. I was originally compelled to make the logo look as if it came from a 1950’s or 1960’s science text book. I wanted to somehow incorporate a simple linear image or pattern. First I thought of using a circle but wanted to experiment with a sine wave first. My first rendition of a single sine wave pattern anchored me to that concept and I resisted the urge to use a circle again. But, as you will see in tomorrows post the circle eventually receives the consideration it demands. Pictured above is the first sine wave pattern. I also created another one and it is the one that appears in both the prototypes shown below.
Prototype 1 above was the first design. The elements are the sine wave, which I already discussed, a couple of simple geometric shapes and the use of modern and casual typefaces in an attempt to pull in a 1950’s feel. The typeface used to set the word circadian is Bodoni Roman. The casual font is called Mural Script and I love the mid-century look it conveys. However, as I started to ad color to the design I became lost and frustrated.
Prototype 2 pictured above is my desperate attempt to not give up on the mid-century thing. I liked it much better than the first one. However, again, as I started to attempt to add a color scheme I became lost and frustrated. So frustrated in fact that I gave up on designing the logo for a couple of weeks.
Tomorrow I will post the continued saga of the Circadian creative logo. Stay Tuned!