Circles! Ok so we ended yesterday with my sine wave concept and how the initial designs left me dissatisfied for two weeks before I could open up the file again. About a week before I was supposed to start the design challenge I opened up the file again and started playing. The problem I felt I was having was difficulty in selecting color schemes. I played with the color for awhile and thought maybe if I had a back ground image or pattern it would be easier to visualize a color scheme. After thinking it through a little I chose against a photographic background and started playing with the idea of a subtle repeating pattern. And I went right to the circles.
Above are two images that use circles as a background pattern. Originally I was thinking about polka dots which were popular in the 1950’s. The first example (figure. 1) uses a typeface called Modern No. 20. It’s casual style makes the design feel light hearted and a bit whimsical to me. It also appears somewhat feminine. I then attempted to make it less feminine and more serious by using Helvetica Neue extended (figure 2). I get a little bit of a disco vibe from that change, but over all I like it. It’s amazing what the right or wrong font can do for a design.
Next I experimented with using more prominent circles in the design. My first idea was to symbolize the sun rising and tracking across the sky (figure 3 above). I really liked this concept and felt it needed to be advanced to the next level. The next level is figure 4, above. In this image the multiple circles symbolize the sun at various moments during the day with the red circle symbolizing the key moment of creativity.
This design, or a variant of it, was the likely candidate for the banner design, but I just could not give up on the sine wave idea. I went back to the sine wave one last time to experiment before settling on the rising sun. Tune in tomorrow to see how it all came together!