Hey, whats your sine? Sorry, I’m full of bad puns like that. Well, here we are at the final stage of the creative process that resulted in the banner and logotype you see above this blog. Yesterday we left off with several circle designs and one almost made the cut.
When I initially started to design the logo I wanted it to look like an illustration you might find in a circa 1950’s or 1960’s science text book. I’m just not sure the circles did that for me. The sine wave design in my opinion had the most potential, so I went back to the original designs and played around a bit more. Eventually I started a new file and created a new sine wave. This time I repeated the the sine wave once resulting in 2 copies. I then decided to leave one copy precise and distort the second copy. I did not know exactly why I decided to take this approach at the time but now I look at the design and see the perfect sine wave representing the typical pattern of a daily routine. The distorted sine wave represents that same pattern manipulated by creative inspiration, or a disruption of the typical, boring, day in – day out, routine.
I used 2 samples of typography in the above designs. Both lend themselves to a mid-century style. The typeface Mural Script was used in previous prototypes. I used it here as an after thought, faded and slightly visible in the back ground. The name in the foreground is set in Clarendon. It is one of my favorite fonts. I find it passes as a typeface that would be used during the mid century period and it certainly works in a contemporary way as well. If you frequent Starbucks, you will see it used periodically in promotional pieces. I don’t have much of an explanation for my choices of font other than they work for my mid century look. I will say that the faded Mural Script rendering of the blog name seems to act a bit like a frame for the more formal or traditional Clarendon rendering. I attempted to add interest in the Clarendon typesetting by using upper case characters for any that had ascenders or descenders in their lower case form.
I then began playing with color schemes and I can tell that color is going to be a weakness for me. I hope I can make improvements in my understanding and usage of color during the course of the coming year. Anyway I included three color schemes for this post. They all seem to have there points of interest but ultimately they didn’t do much for me. my least favorite is the yellow and red. Can anyone ay McDonalds.
After experimenting I settled on the three colors that you see in the final version at the top of the page. I chose subtle and neutral blue and beige which mix to create the third color. The third color is rendered where the two sine waves intersect creating a feeling that the top and bottom parts of the design overlap. Perhaps the top and bottom portion represent two concepts interacting with each other. I interpret one portion representing fresh new creative freedom disrupting the safe, mundane routine of the everyday. On a personal level these routine days have been adding up in my career and now I am allowing some freedom of thought and creativity on a daily basis. The result of this occurrence is what I call the Circadian Creative.
That, my friends, is the story of the logo and banner design. See you all tomorrow!