“Lesson Of The Goldfish” – Is a short story written by one of my favorite writers. OK, she is my favorite writer. Her story describes how she is reminded of one of life’s bitter sweet lessons as she pauses to watch a young boy leaving a local pet store with his mother. He is carrying a plastic bag containing a goldfish. You will have to read the story yourself here.
Typography – In this design I chose to change the title slightly by adding the article The at the beginning of the title. I wanted to add a visual degree of separation between The Lesson and The Goldfish. I believe I achieved this by setting the first instance of the word The and the word Goldfish in a bold italic weight and setting the second instance of the word The and the word Lesson in a regular weight. This creates a separation of the two concepts but retains their relationship to one another. The typeface is Bauer Bodoni, regular, and bold italic. Bodoni is classified as a modern typeface due, in part, to it’s clean geometry and straight, unbracketed serifs, but the face was first designed in the late 18th century so it conveys a traditional feeling as well. Additionally the typeface demonstrates a contrast in it’s structure which is comprised of alternating thick and thin lines. I thought this contrast in the typeface fit with the contrast in the Lesson Of The Goldfish, which is the joy of caring for life followed by the sorrow of loss that comes in death.
Imagery and color – I chose a lavender color for the background which is sort of a cross between blue for boys and pink for girls. I hoped to capture a gender neutral representation of childhood color. The images of the goldfish symbolize both states of the lesson. The top image is the gray lifeless impression of the lesson and the bottom is the goldfish still alive. Well that’s it. Hope you like!
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See you all tomorrow.