Today I am inspired by one of my favorite local places to eat. The Woodside Deli. The place offers a great atmosphere, sort of “you wanna go where everybody knows your name” kind of atmosphere. The fare is deli meets diner and the decor is pretty mixed, but what will really grab your attention is all of the vintage posters, photos and advertisements which are framed and hung on the walls. The walls are covered. My favorite is the Large Ronald Reagan ad for Chesterfield Cigarettes. He suggests giving everyone a carton for Christmas. Oh my, how the times have changed.
The problem with The Woodside’s branding is that they do not have any. The good thing is that they are the perfect example of a company offering something that does not need branding. The Woodside does great business, especially on Sunday mornings. People know about them and like what they offer. The Woodside does not really need to advertise or worry about their brand identity. Their identity comes form their product and service which is generally perfect. But if they were having problems then I would suggest that they settle on one logotype first and then move forward from there. I will share with you the worst of their name plates here. This one appears on their website and the imagery suggests that they offer sushi or other oriental fare (which they do not).
In re-creating, or creating, their logo today I drifted off course. My intention was to present the feeling of the vintage imagery hanging on their walls. I am not sure what happened here but by the time I finished I liked what I had done and wanted to share. So here it is.
Ok, so let me explain a little. I intended to go retro and I may have succeeded to some degree, however, I think my recent trip to Florida and Kissimmee Old Town which resembles a board walk from the late 50’s or early 60’s took over my creative notions. The tan oval shape in the composition represents a bun or roll which The Woodside would use to construct one of their delicious subs. The typography is retro display type and very informal, just like The Woodside. So, my only objection to the logo is that it might portray a livelier feeling than The Woodside actually provides. Don’t get me wrong The Woodside is definitely fun, but it is also quiet, relaxed fun, not boardwalk or hotdog stand fun. So, I will be working on another logo for The Woodside, for tomorrow. Please come again to check it out.
Attention: Now you can see my daily updates on Twitter and Facebook. If you are on Twitter please follow the blog by clicking here. If you are on Facebook then become a fan of the Circadian Creative’s Facebook page. Help me get 25 Facebook fans this week! Click the link in this post, or the Facebook icon in the right hand column of the home page. As always, thank you all for your support!
See you all tomorrow.