Today I took some time to do some more work with the Stone Lantern Publishing logo. See the previous post from yesterday to see my first rendition and get an explanation of the company.
Today I changed the orientation of the elements. My illustration of a stone lantern takes center stage between the words stone and lantern. The publishing company portion is still set smaller in the same typeface as yesterday’s version and acts as a foundation for the rest of the logo in conjunction with the stroke that separates it from the top, more prominent elements. It is also set in a darker color, as is the lantern shape. I chose a slightly lighter shade of gray than yesterday’s design. The name Stone Lantern is set in the same green color that I chose in yesterday’s design. I changed the typography to a more traditional face, Americana. I like the flared serifs which hint at calligraphy. Calligraphic character forms are typical in oriental design and art but the typeface is traditionally Western (European and American). I hope this blending of appearances translates into the fact that oriental arts such as bonsai have become quite popular in the Western Hemisphere. That’s it. I hope you like!
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See you all tomorrow.