Quick design tonight. As I went through several typefaces to pick my ‘G’ this evening the ornamentation of this typeface (Jazz LET) kept catching my eye. I am often reluctant to use typography like this. This evening, however I found an unusual appreciation for this one as it is easier and perhaps pleasing to look at in small, single character, doses. Surely, setting even a small amount of copy in a face like this would be distracting to read. It works nicely for a single character and perhaps a very specific logotype or very short headline. As a second thought on the texture, creating a metallic texture, like brushed metal, might have been a nice touch for this one.
Please Follow Circadian Creative on Facebook and Twitter!
Advertisements
Reblogged this on my adventure as a… and commented:
really do agree with the use of this in small doses. display type families are usually too silly or really don’t fit the tone of whatever project i am working on. this though i can totally see being on a letter head or a business card.
G is for Good!