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Daily Archives: March 8, 2012

Creation #67. Versal-tility #20.

Posted on March 8, 2012 by Seán Coleman
1

Sorry I haven’t been very talkative the past couple posts. So, what can I say about this one. The typeface I used today is called Modern No. 20. This face was created in 1905 but became largely popular in the mid 20th century after it’s redesign in the 1950’s. I love that time period and that is basis for my attraction to Modern No. 20. I don’t use it much but truly appreciate seeing it around, whether it be in a contemporary layout or vintage piece.

Modern No. 20 is classified as a Modern face and shares this distinction with similar faces like Bodoni and Didot. These faces evoke a sense of elegance, sophistication and perhaps romance. They are very mathematically precise in form compared to earlier Transitional and Classical typefaces. What I like about Modern No. 20 is that it retains the same high brow feeling as it’s Modern relatives while disregarding some of the mathematical precision. I think of it this way, Bodoni is dressed up in a tuxedo, sipping a martini at a classy evening party. Modern No. 20 is casual, relaxing in dockers and a polo shirt drinking a nice imported beer, perhaps at the country club or on a sail boat. That’s my kind of typeface!

creation 67 versal-tility 20

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Posted in Color, Daily Designs, Pattern, Shapes, Texture, Typography, Versal-tility | Tagged 365 design project, color, daily design, daily design challenge, graphic design, Grid, illustration, logo, logotypes, pattern, retro, shapes, texture, typography, versals | 1 Reply

circadian |sərˈkādēən|

adjective - Physiology (of biological processes) recurring naturally on a twenty-four-hour cycle, even in the absence of light fluctuations : a circadian rhythm.
ORIGIN 1950s: formed irregularly from Latin circa ‘around’ + dies ‘day.’

creative |krēˈātiv|

adjective - relating to or involving the imagination or original ideas, esp. in the production of an artistic work : change unleashes people's creative energy | creative writing.
• (of a person) having good imagination or original ideas : Homer, the creative genius of Greek epic.
noun - a person who is creative, typically in a professional context.

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Scott Kelby and Sean Coleman

Photoshop and Macintosh guru, Scott Kelby with Sean Coleman at a 2007 Photoshop seminar in Washington D.C.

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