Brand, Re-brand. Stone Lantern Publishing Logo Redo #3.

It’s late. I’m tired. Here is today’s submission. Another take on the Stone Lantern logo. I obviously whipped this one up in a jiffy. Same typeface rendered in an arch this time. I think it’s pretty good actually. I will spend more time on it tomorrow. I have an off day and I will probably be inspired as I plan to be spending some quality time with my bonsai trees. See you then.

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See you all tomorrow.
Sean

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Brand, Re-brand. Stone Lantern Publishing Logo Redo #2

Today I took some time to do some more work with the Stone Lantern Publishing logo. See the previous post from yesterday to see my first rendition and get an explanation of the company.

Today I changed the orientation of the elements. My illustration of a stone lantern takes center stage between the words stone and lantern. The publishing company portion is still set smaller in the same typeface as yesterday’s version and acts as a foundation for the rest of the logo in conjunction with the stroke that separates it from the top, more prominent elements. It is also set in a darker color, as is the lantern shape. I chose a slightly lighter shade of gray than yesterday’s design. The name Stone Lantern is set in the same green color that I chose in yesterday’s design. I changed the typography to a more traditional face, Americana. I like the flared serifs which hint at calligraphy. Calligraphic character forms are typical in oriental design and art but the typeface is traditionally Western (European and American). I hope this blending of appearances translates into the fact that oriental arts such as bonsai have become quite popular in the Western Hemisphere. That’s it. I hope you like!

Attention: Now you can receive my daily updates on Twitter and Facebook. If you are on Twitter please follow the blog by clicking here. If you are on Facebook then become a fan of the Circadian Creative’s Facebook page. Help me get 25 Facebook fans this week! Click the link in this post, or the Facebook icon in the right hand column of the home page. As always, thank you all for your support!

See you all tomorrow.
Sean

Brand, Re-brand. Stone Lantern Publishing Logo Redo.

Today I decide to experiment with a logo for one of my favorite publishers, Stone Lantern Publishing. Stone Lantern has really changed my life, just as much as Apple or Adobe have. Stone Lantern publishes books and magazines dealing with the oriental, botanical arts such as bonsai and ichibana. For me it is the art and science of bonsai that has changed my life. Bonsai is for me what religion is for many people. I owe much of my education in this realm to the many books and magazines that Stone Lantern has published since I began my horticultural and spiritual journey in 1994. My bonsai story is a long one so I will save it for another time and another blog.

The stone lantern logo as it exists now is not bad. Stone lantern is not as much about their logo as some other company’s may be about theirs. Stone Lantern is definitely more about their products, the books and magazines they publish as well as retailing other products such as tools. They are well known and well supported by the international bonsai community. In terms of design they are very basic. One could argue that the subject matter of which they publish is their brand identity and is the primary aspect of their design as a company. Perhaps their are other reasons, I’m not sure. If you visit their website you will quickly see that visually they are keeping things simple.

The challenge for me is that I would like to escalate their logo visually to something with more depth but keep that visually simple image that they seem to embrace. Today I may not have accomplished this goal but I am going ot spend a few days working on concepts that I think Stone Lantern might appreciate.

For today’s image I used a contemporary, sans serif typeface called Cronos. It is a font which I believe feels at home in natural or ecological settings. To me it’s characters say fresh and natural as in food. Or green and ecologically sound as in clean energy. It is the ecological sensibilities which I have attempted to tap into today. Bonsai is a a natural art involving living material. It has been described to me in many ways but one of my favorite descriptions is that bonsai is a “partnership between man and nature.” Again, a topic for another time and another blog. Graphically I created a silhouette image of a stone lantern. The company currently uses such an image. Mine is more rounded and their current image is more detailed and angular. For color I chose dark gray to signify the solid foundation of stone, and green to signify the living subject matter of Stone Lantern’s published materials. That’s all for today. I will work more with this logo and see what else I can come up with. Hope you like!

Attention: Now you can receive my daily updates on Twitter and Facebook. If you are on Twitter please follow the blog by clicking here. If you are on Facebook then become a fan of the Circadian Creative’s Facebook page. Help me get 25 Facebook fans this week! Click the link in this post, or the Facebook icon in the right hand column of the home page. As always, thank you all for your support!

See you all tomorrow.
Sean

Brand, Re-brand. Politz Enterprises Logo Redo.

Today I’m back to re-branding. I chose a local contractor who recently underwent a minor name change. Previously Politz Construction, now Politz Enterprises. Politz is a company with a lot to offer and I feel like their existing logo doesn’t offer much to their overall image.

The following is my attempt to visually presenting the company’s multi-dimensional offerings. Politz provides a wide range of services. Whether you are doing a major structural renovation on your home or a small addition, or just replacement windows, Politz is worth giving a call because they do everything. Not only do they offer a wide range of services, they are licensed in several states. I wanted to create a logo that visually represents their comprehensive, multi-dimensional and top to bottom service offerings.

The color scheme is simple using a few shades of gray and  deep red, which the company already seems fond of. I created a three dimensional representation of a house. Politz offers major and minor home renovation and I wanted to create an image that would represent a top to bottom feeling. Here we see prominent visuals of a roof and a concrete foundation. I also wanted to visually represent the feeling of inside and out. The initials P. E. create the walls of the house which you can see through. I feel this visual demonstrates the inside and out feeling that I hoped to convey. Well that’s it for today. Hope you like, and let me know what you think!

Attention: Now you can receive my daily updates on Twitter and Facebook. If you are on Twitter please follow the blog by clicking here. If you are on Facebook then become a fan of the Circadian Creative’s Facebook page. Help me get 25 Facebook fans this week! Click the link in this post, or the Facebook icon in the right hand column of the home page. As always, thank you all for your support!

See you all tomorrow.
Sean

Brand, Re-brand. Clarke Tile Logo Redo #2.

Help the Circadian Creative Facebook page get 25 fans this week. We’re nearly halfway there! See the links at the end of today’s post or find links in the right hand column on the home page! Thanks for your support.

Today I have chosen to revisit the Clarke Tile logo. I do like yesterday’s submission but I think today’s version has greater visual impact.

Typography – I chose a typeface called Eurostyle today. It is a sans serif and another of my favorites that I haven’t used in awhile. I used the extended style. I like the square or rectangular space created by the characters. I also like the rounded corners of the characters. I carried the rounded corners over to the shape forms above and below the company name, which I arranged to represent tiles.

Color – I chose to stick with the company’s blue color however I went a bit lighter and added to the palette by adding gradually lighter shades which go from blue to blue green and green. The orange is an accent which I think adds a bit of visual interest and draws the viewers attention, perhaps keeping their eye on the logo a bit longer. It might be interesting to experiment with the color palette a bit more and try some additional combinations. And that’s it for today! As always, I hope you like.

Attention: Now you can see my daily updates on Twitter and Facebook. If you are on Twitter please follow the blog by clicking here. If you are on Facebook then become a fan of the Circadian Creative’s Facebook page. Help me get 25 Facebook fans this week! Click the link in this post, or the Facebook icon in the right hand column of the home page. As always, thank you all for your support!

See you all tomorrow.
Sean

Brand, Re-brand. Clarke Tile Logo Redo.

Help the Circadian Creative Facebook page get 25 fans this week. We’re nearly halfway there! See the links at the end of today’s post or find links in the right hand column on the home page! Thanks for your support.

Today I have chosen another local company. Clarke Tile has been in business since 1978 and from the looks of their logo I believe it. Actually the logo is pretty typical of most contracting company’s. Here is the logo and the company name (Clarke Tile Company, Inc.) generally appears below in a sans serif typeface.

Today I chose to redesign their logo in a way that lets the company name become incorporated directly into the overall image. I used six diamond shapes as a background to contain the letters of the word “CLARKE”. This allows the the name CLARKE to become the most prominent and hopefully memorable part of the company name. The diamond also imply tile shapes helping to reinforce what the company does (install bathroom tiles). The remainder of the company name – “TILE COMPANY, INC.” is still clearly represented in a rectangular banner below the diamonds. I inverted the right and left sides of the rectangle to create points which will guide the viewer’s eyes into the banner and read that portion of the company name. I used blue for the main color as this is the existing company color. That’s it. Hope you like!

Attention: Now you can see my daily updates on Twitter and Facebook. If you are on Twitter please follow the blog by clicking here. If you are on Facebook then become a fan of the Circadian Creative’s Facebook page. Help me get 25 Facebook fans this week! Click the link in this post, or the Facebook icon in the right hand column of the home page. As always, thank you all for your support!

See you all tomorrow.
Sean

Brand, Re-brand. The Woodside Deli Logo #3.

Help the Circadian Creative Facebook page get 25 fans this week. We’re nearly halfway there! See the links at the end of today’s post or find links in the right hand column on the home page! Thanks for your support.

Well I feel that I have redeemed myself today. I really have not liked the previous two Woodside logos but this one pleases me quite a bit. I feel that it captures the feeling of The Woodside Deli very well. It is warm and pleasant. As I mentioned previously the the walls are covered with early to mid 20th century photos, posters and advertisements. I feel this logo captures that vintage sensibility while still appearing current and relevant.

For color I chose a deep red with brown accents. I feel that These colors convey the preferences of Woodside Deli’s owner, staff and patrons. Many of their current promotional pieces use a similar color scheme. The ornamental wavy lines are primarily a lighter shade of brown which reminds me of the sephia tone of an antique photograph.

The Typography I chose is Americana Extra Bold. This was one of my favorite typefaces many years ago and I was recently reminded of how much I liked it during a visit to the the University of Central Florida last week. I was impressed with how effectively it was utilized on virtually all of their campus signage as well as other printed materials throughout their facilities. Here I think the typeface works well to represent a relevant, contemporary brand but also successfully captures a classic and vintage feeling to the viewer at the same time. Well that’s it. I hope you like it!

Attention: Now you can see my daily updates on Twitter and Facebook. If you are on Twitter please follow the blog by clicking here. If you are on Facebook then become a fan of the Circadian Creative’s Facebook page. Help me get 25 Facebook fans this week! Click the link in this post, or the Facebook icon in the right hand column of the home page. As always, thank you all for your support!

See you all tomorrow.
Sean